The UK’s publicly owned BBC have announced the lineup for their choice of who’s going to be big and have full playlist support from them in 2012. Being the most listened to radio station and having huge online and TV presence – this is quite a big deal for the winner.
The lineup is really interesting, from folk to dubstep and also holding some familiar names… [cough] Skrillex [cough]… with others still awaiting the limelight. The rules sate that the winner can’t of had a UK top 20 before November and also they can’t be previously famous – eg. X-factor. Previous winners of the award include Ellie Goulding, Adele, 50cent and Jessie J, all of whom have achieved success with the award helping them along the way. The BBC have only missed the mark a couple of times – little boots & Mika were 2 artists who for me were very over hyped and very over rated.
http://www.themusicninja.com/round-up-bbc-sound-of-2012-award/
